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Privacy Policy
Overview
You deserve to know exactly who's holding your information and what it's being used for. Genuine Auto Parts, part of the Reach Auto Parts family, put this page together to give you that clarity — whether you're browsing our catalog, placing your first order, or just checking us out for the first time.
Running an auto parts business means teaming up with outside specialists — payment processors, freight carriers, warranty partners — to get your part from us to you. Wherever your information passes through those hands, we've made sure it's handled with the same accountability standards followed across the Reach Auto Parts network. By shopping with us, you're agreeing to the practices outlined below.
Information We Collect
Directly From You
When you place an order, contact our support team, or create an account, we collect a handful of essential details to keep things moving:
Full name
Email address
Phone number
Billing and shipping address
Payment information — handled entirely through encrypted, third-party payment gateways
Collected Automatically
Behind the scenes, our website also picks up some non-identifying technical data that helps us keep things running smoothly:
IP address
Browser and device type
Pages viewed and time spent on each
General browsing patterns across the site
The referral source that brought you to us
How We Put Your Information to Use
We only collect what serves a clear purpose. Here's what that looks like in practice:
Confirming, packing, and shipping your order
Sending you tracking and delivery updates
Responding to support questions and resolving order issues
Detecting and preventing fraudulent activity
Improving site performance and fixing technical issues
Sending promotional offers — only if you've opted in
Sharing of Your Information
Your data is never sold, traded, or handed off for marketing purposes. It's only shared when it's essential to fulfilling your order — like giving a freight carrier your delivery address, or passing transaction details to our payment processor. In rare instances, disclosure may be required by law or a regulatory body. Beyond that, your information stays with us.
Cookies
Cookies help keep your browsing experience seamless — holding your cart together, remembering your preferences, and giving us insight into how the site can improve. You're free to manage cookie settings through your browser at any time, though turning some off may limit certain site features. Full details are available in our separate Cookie Policy.
Data Security
Security isn't an afterthought here. Every transaction is protected with SSL encryption, scrambling your data the moment it leaves your device. Payment details are handled exclusively by PCI-compliant processors — we never store your full financial information on our own servers. From the moment you check out to the moment your part arrives, security stays built into every step, in line with the standards upheld across Reach Auto Parts and its platforms.
Children's Privacy
Genuine Auto Parts is built for adult customers in the automotive space. We don't direct marketing at anyone under 18, and we don't knowingly collect data from minors. If we discover that a child's information has ended up on our platform, we'll act quickly to remove it.
Contact Us
Questions about this policy or how your data is handled? Reach out anytime:
Genuine Auto Parts 216 St Marys Dr, Ballwin, MO 63021, United States Phone: (888) 977-7463 Email: support@reachautoparts.us Website: www.genuineautoparts.us
Policy Updates
We revisit and update this policy whenever our practices evolve or legal requirements change. You'll always find the most current version right here, with the last-updated date noted below. Worth a check-in every so often.